What to do when your marketing strategy fails – a humorous recounting

As some of you might know, the final book in the Chronicles of Fallhollow trilogy – BANE OF THE DRAGON KING – releases November 13, but I’ll be darned if I can get any attention for it – or any of my other books for that matter.

The experts tell you to engage people in other stuff. To talk to people. To do things for people. To offer them things of value so they’ll like you. Create a newsletter. Give something away to people who sign up for your newsletter. Be nice. Don’t push sales. Post pretty pictures of your books. Get reviews. Be kind, and if you do all these things, people will flock to you. They’ll want to help you out. They’ll participate in sharing pictures and posts without you asking which will lead to people buying your books because you’re amazing. Sounds wonderful, doesn’t it?

But what if you do all those things and all you hear are crickets? What if your following on Instagram remains below 1000 after you’ve been engaging for almost 2 years? What if you like, and like and like and comment, comment, comment on other’s pages and you get nada? What do you do then?

Me? I ugly cry. Yep. Just like Merlin. It’s not pretty.

Then there’s this.

But then some clown shows up and gives me a lecture

Which leads to this

No wonder I’m sad. Golem is right.

But then kick-butt, snarky me comes out of nowhere and gives me a ‘what for’

And then I’m all like

And so it begins again.

Hi. My name is Jenny. What can I do for you?